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Marketing of any form is done with one main purpose: to help the business grow and generate higher sales. Digital marketing strategies are not implemented and executed in just one day. It takes a long time before a digital marketing strategy is first launched in the market, often even taking a few months. Given the expanse of the digital platforms, digital marketing does affect the overall success of a business organization. The main work in a digital marketing strategy includes reaching out to the target audience through the most appropriate channels and establishing and working upon the brand an image through the various online platforms. Direct or indirect, digital marketing strategies leave behind a long-lasting effect on the business. The impact of digital marketing strategies on business is: 1. Reaching out to more consumers at a cheaper cost and in less time: Earlier it was only the well-established firms who could market their products thro